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Creative & Digital

Advertising & Marketing Diploma (level 2) Online Training Course

Duration15 hours

LevelLevel 2

AccessLearn online at your own pace

Course content16 modules

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Original price was: £119.00.Current price is: £35.00. inc VAT

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Course information

About this course

What the Advertising & Marketing Diploma (level 2) covers

Everything in Advertising & Marketing Diploma (level 2) is delivered online and on demand - no classroom, no cohort, no waiting list. Budget roughly 15 hours for the 16 modules, less if the subject is already familiar. You are not racing an expiry date, which is the difference between finishing a course and abandoning it.

The course works through In-depth Look at Advertising, Media Planning, Marketing Strategies and The Purpose of Adverts. There are 12 further modules beyond those, listed in full on the Modules tab.

It starts from the beginning, so no previous marketing & social media training is assumed. We list 39 Marketing & Social Media courses, of which 3 sit at Level 2. It is one of the longer ones in the subject, so budget an evening rather than a lunch break. CPD accreditation is included, so the training evidences itself for an appraisal or an inspection.

What this course is not: It is an introduction, so it is the wrong buy if you want depth on one narrow part of the subject.

Buyer guide

Is this the right course for you?

Best fit

Advertising & Marketing Diploma (level 2) is a sensible shortlist choice when you want a structured route through the published syllabus rather than a general overview of the whole subject. Its 16-module plan starts with In-depth Look at Advertising and Media Planning, which gives you a clear indication of the assumed starting point. That shape is likely to be most useful for marketers, freelancers and business owners running their own channels whose training need matches those topics. It is a weaker fit if you only need one isolated skill, or if an employer has specified a different standard, awarding body or practical assessment. Before buying, compare that requirement with the final modules on Advertising and the Law in the UK and Print and Online Advertising as well as the course title.

How to use the syllabus

Treat the module list as a study plan, not just a contents page. Begin with In-depth Look at Advertising and Media Planning and note any terms or processes you need to revisit. Around the middle, Elements of an Advertising Campaign acts as a useful checkpoint: if you can explain that material without looking back, move on; if not, repeat the preceding section before adding more. The later work on Advertising and the Law in the UK and Print and Online Advertising is where you can test whether the earlier ideas connect. After each block, write a short example from your own work or a realistic scenario. That simple retrieval step makes self-paced learning more useful than clicking straight through to completion.

Check before enrolling

The listed study time is 15 hours; reserve more time if the subject is new to you or you plan to make detailed notes. No fixed access period is stated in the validated course facts; ask us before enrolling if a deadline matters to your plans. A downloadable or printable completion certificate is described, but it records course completion rather than replacing a regulated qualification. The course carries a CPD accreditation reference; still check that your employer or professional body accepts this exact course for the purpose you have in mind.

Full course details from the training provider

Are you looking for an opportunity to push your career forward to the next level? Do you have your eye on a promotional opportunity at work and want to gain more knowledge and skill in the advertising industry? Do you want to improve your knowledge and possibly change your career completely? Our advertising diploma will provide you with all the information you need to enjoy a successful career in advertising at a price you can afford.

If you have a creative flair, if you want to put marketing strategies together and help your company achieve it’s goals, then this advertising diploma may be just what you are looking for.

Introduction to the Advertising Diploma

This diploma offers the convenience of online learning. You access all the information packed modules via the internet, which enables you to study using any device at any time. You can even study on your way home from a full day at work on the bus, train or tube.

The course is broken into easy to manage modules, all of which take around thirty minutes to complete. Once you have completed the course you will take the multiple choice test and on passing, you will have the chance to download and print your certificate immediately. In the event you don’t pass the first time, don’t despair, you will be given a second chance to go through the modules and take the test again.

You will have the unique opportunity to study at your own pace, in your own time and from any device to gain the certification you need to boost your career moving forward.

What you will learn

This course is broken into eighteen easy to manage and information packed modules, each module will give you the knowledge you need to enjoy a successful career in advertising. You can expect to gain a wealth of knowledge when taking this course. You will learn:

Take a deeper look into advertising and understand the difference between advertising and marketing.
Learn about media planning, what it is, the process and scheduling, to name a few.
Understand what marketing strategies are, why they are important and how they can benefit your company.
Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising.
Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time.
Take a look at setting budgets and how to stick to them.
Learn about message positioning. Understand how to define your brands message and how to create messages.
Learn the different elements of an advertising campaign.
Get a good understanding on how to create the perfect advert.
Learn how to buy advertising space while focusing on your target customers.
Learn what viral marketing is.
Master social media marketing.
Identify common mistakes and learn how to avoid them at all costs.
Learn about advertising abbreviations
Understand the advertising law in the United Kingdom.
Know the different of online and print advertising.
Examine different advertising examples.
Understand the various career opportunities you can take advantage of in advertising.

Benefits of the Advertising Diploma

There are numerous benefits you will find when you take and successfully complete this advertising course. The benefits include:

Gain essential knowledge and skills to achieve success in the fast paced advertising industry.
Study online at your own convenience, in your own time and at your own pace
Study using any device, as long as it connects to the internet
Enjoy the convenience of an online tutor
Have lifetime access to your course content online
Affordable price
Fast track your career
Certified diploma accepted by leading employers in the advertising industry.
Ability to take what you are learning and use it in your current working environment without delay.
Easy to understand modules, broken down and brimming with valuable information.

Who can take the course?
Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course.

What is the structure of the course?
The course is broken down into 18 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience.

Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move!

Is there a test at the end of the course?
Once you have completed all 18 modules there is a multiple choice test. The questions will be on a range of topics found within the 18 modules. The test, like the course, is online and can be taken a time and location of your choosing.

What is the pass mark for the final test?
The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

When will I receive my certificate?
Once you have completed your test you can log in to your account and download/print your certificate any time you need it.

How long does it take to complete the course?
We estimate that the course will take about 15 hours to complete in total, plus an additional 30 minutes for the end of course test.

Advertising & Marketing Diploma (level 2) course content

Module 1: In-depth Look at Advertising
Module 2 : Media Planning
Module 3 : Marketing Strategies
Module 4 : The Purpose of Adverts
Module 5 : Market Research
Module 6 : Designing the Budget
Module 7 : Positioning Your Message
Module 8 : Elements of an Advertising Campaign
Module 9 : Recipe for a Perfect Advert
Module 10 : Buying Advertising Space
Module 11 : Viral Marketing
Module 12 : Mastering the Art of Social Media Marketing
Module 13 : Avoiding Pitfalls in Marketing and Advertising
Module 14 : Understanding the Important Abbreviations in Advertising
Module 15: Advertising and the Law in the UK
Module 16: Print and Online Advertising
Module 17: Important Advertising Examples
Module 18: Career Opportunities in Marketing and Advertising

Advertising & Marketing Diploma (level 2) course details

Course Access: Lifetime
Exams Included: Yes
Compatibility: All major browsers / devices

What you will learn

Learning outcomes

Take a deeper look into advertising and understand the difference between advertising and marketing.
Learn about media planning, what it is, the process and scheduling, to name a few.
Understand what marketing strategies are, why they are important and how they can benefit your company.
Get insight into the purpose of adverts. This module will take a closer look at the history of adverts, how adverts benefit a company and viral advertising.
Understand the importance of market research in advertising and how this can be of benefit. Learn about customer research and satisfaction and the different types of research you can carry out at any time.
Take a look at setting budgets and how to stick to them.
Learn about message positioning. Understand how to define your brands message and how to create messages.
Learn the different elements of an advertising campaign.
Get a good understanding on how to create the perfect advert.
Learn how to buy advertising space while focusing on your target customers.
Learn what viral marketing is.
Master social media marketing.
Identify common mistakes and learn how to avoid them at all costs.
Learn about advertising abbreviations
Understand the advertising law in the United Kingdom.
Know the different of online and print advertising.
Examine different advertising examples.
Understand the various career opportunities you can take advantage of in advertising.