Person browsing a social media feed on a smartphone
Creative & Digital

Social Media Marketing for Business

Duration50 minutes
LevelProfessional development
AccessLearn online at your own pace
Course content6 modules
One-time payment Get complete course access

Original price was: £47.00.Current price is: £42.00. inc VAT

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About this course

What the Social Media Marketing for Business course covers

Social Media Marketing for Business runs online from start to finish, so you decide when you study and how much you cover at a time. 6 modules, 50 minutes of study, and no deadline on either. The pace is entirely yours: sit it in an afternoon or spread it over a month.

The material takes in Introduction, Business Benefits, Getting Started and Managing Campaigns. Another 2 modules follow, and the Modules tab lists every one of them.

It is open to anyone, and written for people who have to use the subject rather than be examined on it. We list 39 Marketing & Social Media courses, of which 30 sit at Professional development. At this length it is one of the quicker ones in the subject. CPD accreditation is included, so the training evidences itself for an appraisal or an inspection.

Buyer guide

Is this the right course for you?

Best fit

Social Media Marketing for Business is a sensible shortlist choice when you want a structured route through the published syllabus rather than a general overview of the whole subject. Its 6-module plan starts with Introduction and Business Benefits, which gives you a clear indication of the assumed starting point. That shape is likely to be most useful for marketers, freelancers and business owners running their own channels whose training need matches those topics. It is a weaker fit if you only need one isolated skill, or if an employer has specified a different standard, awarding body or practical assessment. Before buying, compare that requirement with the final modules on Social Media Policies and Handling Negative Feedback as well as the course title.

How to use the syllabus

Treat the module list as a study plan, not just a contents page. Begin with Introduction and Business Benefits and note any terms or processes you need to revisit. Around the middle, Getting Started acts as a useful checkpoint: if you can explain that material without looking back, move on; if not, repeat the preceding section before adding more. The later work on Social Media Policies and Handling Negative Feedback is where you can test whether the earlier ideas connect. After each block, write a short example from your own work or a realistic scenario. That simple retrieval step makes self-paced learning more useful than clicking straight through to completion.

Check before enrolling

The listed study time is 50 minutes; reserve more time if the subject is new to you or you plan to make detailed notes. No fixed access period is stated in the validated course facts; ask us before enrolling if a deadline matters to your plans. A downloadable or printable completion certificate is described, but it records course completion rather than replacing a regulated qualification. The course carries a CPD accreditation reference; still check that your employer or professional body accepts this exact course for the purpose you have in mind.

Full course details from the training provider

Social Media Marketing for Business CPD Certified Online Course

COURSE DESCRIPTION
This newly updated online course examines the main social media platforms and their use as marketing tools.

In particular, we’ll look at Facebook, Instagram, LinkedIn and Twitter. We’ll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an ‘influencer’.

We’ll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.

You’ll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We’ll show you how to create a Social Media Policy and use social media for internal communications. You’ll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company. 

Online security is crucial and we’ll cover the basic aspects everyone needs to know. Finally, you’ll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Learning Objectives
By the end of this course, you will be able to:

  • Understand the major social media platforms and their benefits as a marketing tool.
  • Recognize the effectiveness of social media campaigns.
  • Learn to deal with the positives and negatives of social media campaigns.
  • Create and implement a social media Policy.
  • Recognize the importance of online Safety.

Target Audience
This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life

COURSE OUTLINE

Module 1: Introduction
Module 2: Business Benefits
Module 3: Getting Started
Module 4: Managing Campaigns
Module 5: Social Media Policies
Module 6: Handling Negative Feedback

Duration:
50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Recommended System Requirements

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)

What is the structure of the course?
The course is broken down into bite-sized modules. You’re free to spend as much or as little time as you feel necessary on each section, simply log in and out of the course at your convenience.

Where / when can I study the course?
You can study the course any time you like. Simply log in and out of the web-based course as often as you require. The course is compatible with all computers and most tablet devices etc. so you can even study while on the move! As long as you have access to the internet, you should be able to study anywhere that’s convenient.

Is there a test at the end of the course?
Once you have completed all the modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken at a time and location of your choosing.

What if I don’t pass the test?
If you don’t pass the test first time then you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course.

Certificate of Completion: Upon completion of your training course, you will receive a CPD Certified Certificate of Completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.

When will I receive my certificate?
Once you have completed your test you can log in to your account and download/print your certificate any time you need it.

What you will learn

Learning outcomes

  • By the end of this course, you will be able to:
  • Understand the major social media platforms and their benefits as a marketing tool.
  • Recognize the effectiveness of social media campaigns.
  • Learn to deal with the positives and negatives of social media campaigns.
  • Create and implement a social media Policy.
  • Recognize the importance of online Safety.
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